Sheffield built.
Rider run.
Waller BMX started with a simple idea: Sheffield deserved a BMX shop that belonged to its riders. 14 years on, that idea still guides everything we do.
A shop Sheffield riders could call their own.
Jack Waller founded Waller BMX in 2012 with the help of riders from across Sheffield. He felt the city was missing a dedicated specialist BMX shop that was genuinely part of the scene.
It began with people as much as products: riders sharing knowledge, helping each other choose parts, and building a place where anyone with an interest in BMX could feel welcome. We opened with a Sheffield street jam, bringing the community together from day one.
As the shop grew, so did the team around it. Riders, customers and friends have all helped shape Waller BMX into what it is today.
“The city deserved a shop that Sheffield's own riders could be a part of.”Jack Waller | Founder of Waller BMX
The scene comes first.
BMX has always been about the people you ride with, the spots you find and the progression you share. That’s why supporting riders and bringing people together matters to us as much as selling bikes and parts.
From our first street jam back in 2012 to the Waller BMX × DIG BMX street jam with Red Bull Sessions in Sheffield in 2026, we’re proud to be part of the city’s BMX story. The riders who turn up are what make those days special.
TODAY.
Same roots.
A new way to reach riders.
We now run Waller BMX online, helping riders in Sheffield and beyond find the bikes, parts and advice they need.
What hasn’t changed is the personal side of it. If you’re unsure what size bike to choose, whether a part fits or how to improve your setup, you can speak to someone who rides and cares about getting it right.
We’re still an independent, rider-owned business with Sheffield at our heart. Thanks for being part of it.
Come and talk BMX with us.
Questions, ideas, a bike you’re building or a story from a recent ride?
We’d love to hear from you.