Privacy Policy

1. Introduction

Waller BMX Limited (ā€œWaller BMXā€, ā€œweā€, ā€œusā€, ā€œourā€) is committed to protecting your privacy and handling your personal data in accordance with UK GDPR and the Data Protection Act 2018.

You can browse our website without providing personal information. However, certain data is collected automatically, and some information is required to process orders, provide customer support, and improve our services.


2. Information We Collect

Information you provide to us

When placing an order, creating an account, or contacting us, we may collect:

  • Name

  • Billing and delivery address

  • Email address

  • Phone number

  • Payment information (processed securely by thirdā€‘party providers)

  • Order details

  • Account login information

Information collected automatically

When you visit our website, we may collect:

  • IP address

  • Browser type

  • Device information

  • Pages visited

  • Cookies and tracking data

  • Currency/location (for automatic currency conversion)

This information helps us improve our website, analyse trends, and provide a better customer experience.


3. How We Use Your Information

We use your personal data for the following purposes:

  • Processing and fulfilling orders

  • Contacting you about your order

  • Providing customer support

  • Detecting and preventing fraud

  • Managing your account

  • Improving our website and services

  • Complying with legal obligations

  • Handling returns, warranties, and workshop bookings

We will contact you by email first. If urgent or unsuccessful, we may contact you by phone.


4. Lawful Bases for Processing

Under UK GDPR, we process your data using the following lawful bases:

  • Contract: To process your order and deliver goods

  • Legal obligation: For tax, accounting, and regulatory requirements

  • Legitimate interests: Fraud prevention, website analytics, business improvement

  • Consent: For optional marketing communications (only if you optā€‘in)


5. Sharing Your Information

We only share your information when necessary to provide our services, including:

  • Payment processors (Shopify Payments, PayPal, Klarna, Stripe)

  • Courier and delivery companies

  • IT and website service providers

  • Cycle Scheme providers (if applicable)

We do not sell or share your data with marketing companies or unrelated third parties.

We may disclose information if required by law, regulation, or to protect our business from fraud or abuse.


6. Klarna Payments

To offer Klarna payment options, we share certain personal information with Klarna, such as:

  • Contact details

  • Order details

Klarna uses this data to assess your eligibility and tailor payment options.

Klarnaā€™s privacy policy applies to their processing of your data. You can read it here: https://www.klarna.com/uk/privacy/


7. Cookies & Tracking Technologies

A cookie is a small file stored on your device to help websites function and improve your experience.

We use cookies for:

  • Website functionality

  • Shopping cart and checkout

  • Analytics and traffic monitoring

  • Currency conversion

  • Remembering preferences

You can choose to accept or decline cookies in your browser settings. Declining cookies may limit website functionality.

Currency Conversion Cookies

By using our website, you agree to allow thirdā€‘party services to process your IP address to determine your location for currency conversion. A temporary session cookie stores your selected currency until you close your browser.


8. International Data Transfers

Some thirdā€‘party service providers may store or process data outside the UK. Where this occurs, we ensure appropriate safeguards are in place, such as:

  • Standard Contractual Clauses

  • UK GDPRā€‘compliant data protection measures


9. Data Retention

We retain personal data only as long as necessary for:

  • Fulfilling orders

  • Legal and tax obligations

  • Warranty and service records

  • Fraud prevention

  • Customer support

Order records are typically kept for 6 years to comply with UK tax law.


10. Your Rights Under UK GDPR

You have the right to:

  • Access your personal data

  • Correct inaccurate information

  • Request deletion of your data

  • Restrict processing

  • Object to processing

  • Request a copy of your data (data portability)

  • Withdraw consent for marketing at any time

To exercise any of these rights, contact: sales@wallerbmx.co.uk

We may need to verify your identity before processing requests.


11. Data Security

We take reasonable technical and organisational measures to protect your data, including:

  • Encrypted payment processing

  • Secure servers

  • Access controls

  • Regular security reviews

Payment information is not stored by Waller BMX; it is handled securely by thirdā€‘party payment processors.


12. Childrenā€™s Privacy

We do not knowingly collect personal information from individuals under 16 years of age.


13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated revision date.


14. Contact Information

For privacy enquiries or data requests, contact:

Waller BMX Limited
Email: sales@wallerbmx.co.uk
United Kingdom